The Brand Story
Audrey added the essential element of romance to the brand. Romance is a critical part of selling high end confections. Audrey drew upon inspiration from the movie "chocolat" and used the mysterious imagery of the French woman from Chocolat to depict her brand mascot, Sugar.
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Sugar took on a new voice for the brand as the consumers "lover" the logo is her signature and her brand imagery took the form of a handwritten note from a lover.
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The brand colors were black for mystery, red for desire and beige for days spent longing over a love letter.
The Marketing Plan
Audrey's marketing plan involved strengthening the product set, identifying the competitive landscape identifying new opportunities, and a long term growth strategy. ​
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Audrey's marketing plan included new packaging designs that make the brand image stronger and more cohesive, and she identified a nonprofit website for Nevada businesses with only one confections competitor.
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Her long term growth strategy involved new designs for the chocolates in order to compete with the intricate designs of local competitors.
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Lastly, Audrey's long term growth strategy involved growing the staff in order to scale the business to accept the growing volume of orders.